An organization that I think clearly displays their values and what they strive for as a company, is Apple Inc. On their website and in their advertisements, they make it clear that each and every product that they make has a deeper purpose. One of the more recent developments the company has made is their "Face Time" application on the iPhone 4 as well as the iPad. Cameras on the front and back of the phone allow people to video chat on the go. Advertisements show friends, family members, and significant others sharing important life milestones via their iPhones. Additionally, iTunes, the online music store, frequently showcases special music selections where the purchase will benefit a cause. Currently on the web is an album whose proceeds go to relief help in Japan. Apple's humanitarian efforts may seem small, but when much of the world is buying their music from a single source, it can really make an impact. Leading me to why I chose this organization...
Almost everyone I know has an iPod or iPhone. Apple has the ability to reach a lot of people and influence many people's lives. Their values have the possibility of reaching a lot of people, myself included. Their focus on connections makes the company more accessible and appealing to buyers.
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